About the Client
The client is a consortium of financial firms that provide investment and lending solutions worldwide. They’ve also invested in venture capital, focusing mainly on fintech companies.
The companies’ specialties are investment platforms and lending services. They focus primarily on retail brokerage, offering various products, including ETFs, equities, leveraged products, and online trading services. With a vast user base spanning the globe, they serve millions of customers.
Business Challenge
The client had acquired one of the largest brokers in Turkey, and their primary objective was to find a solution to handle an influx of new users.
Additionally, the client needed to integrate the new platform with their existing back office and CRM system to serve the current user base.
An architecture for smooth interactions with internal reporting systems and liquidity providers was integral to the new platform’s design. Given the client’s diverse user base, a user-friendly interface was critical, particularly for non-professionals and beginners. It was also essential for the client to get native mobile trading apps for iOS and Android.
Executing this project was intricate due to a tight deadline of just three weeks. The client’s thorough research of technology vendors led them to Devexperts.
Solution
The Devexperts team promptly presented the client with a fully developed solution aligned with the project’s prerequisites. It was based on DXfina, Devexperts’ trading platform developed for the Turkish market. It encompasses a web-based platform and dedicated native mobile apps for Apple and Android devices.
This trading platform seamlessly integrates the following key functionalities tailored to the client’s specifications:
- Streamlined trading from watchlists: Users can trade directly from their customized watchlists, ensuring swift execution of investment decisions.
- Seamless third-party integration: The platform seamlessly integrates with third-party systems, enhancing accessibility to external data and optimizing trading strategies.
- User-friendly interface: Designed with user convenience in mind, the platform offers an intuitive interface that simplifies navigation and empowers novice and experienced users.
- Native applications: Native mobile applications are available for Apple and Android devices and deliver a consistent and engaging trading experience.
“This time, we faced a frequent request to provide a solution for the Turkish market with the seamless integration of an external back office. The solution required fine-tuning to meet the client’s expectations.”
— Oğuzhan Karakoç, CEO at Devexperts Türkiye
“The demanding project schedule was not a challenge for us as our team was able to provide a ready-made solution.”
— Ivan Razuvaev, Head of Delivery Unit, Devexperts
Results
The client obtained native mobile applications and a web trading terminal integrated with their back office within three weeks.
“I wanted to take a moment to express my gratitude to you and your team for the exceptional work on the timely delivery of our trading platform and integration with our back-office systems. Your ability to grasp our requirements and deliver a tailored solution is remarkable.
We look forward to continuing this collaboration as we navigate new opportunities.”
— Senior Product Manager, the client.